LEX SHU CHAN

About Lex Shu Chan

I am a legal and business advisor working at the intersection of creativity and commerce. With 15 years of experience across global law firms, media companies, and tech startups, I support creators and innovators as they navigate growth, collaboration, and the protection of their work — without compromising its creative integrity.

In my most recent role as General Counsel at The Business of Fashion, I built and led the legal function across the UK, US, and China, guiding the company through key moments of expansion and organisational change. I also co-founded Belong, BoF’s diversity, inclusion, community, and equity council.

Today, I work with a range of clients — from independent artists and designers to global brands and creative studios — advising on legal, strategic, and operational matters that support creative work in all its forms. I sit on the Editorial Board of Acne Paper and am also the founder of baobae, an experiential ice cream business.

I know that a traditional legal approach doesn’t always serve creative work. My aim is to offer structure that supports rather than stifles — so you can focus on what you do best: creating, innovating, and bringing ideas to life.

Trusted by

Case Studies

Negotiation of collaboration between BoF and Quilt.AI to provide AI-powered advisory services and subscription tools to fashion and beauty clients

tech

editorial

fashion

Legal Counsel for the launch of the Industrial, Wildstar and Industrial 2.0 collections for Isamaya Beauty

beauty

partnerships

Representing PAN on their sneaker collaboration with Nike

fashion

partnerships

Legal counsel for Studio Jarvis, Creative Director for Nike's Shanghai Fashion Week show "Victory Lap"

experience

fashion

Editorial advice and legal clearances for Acne Paper

editorial

art & culture

Representing Palmes Tennis Society on their capsule collection collaboration with Diadora Legacy

fashion

partnerships

Advising Tilting the Lens and Sinéad Burke on "Reframing Fashion" collaboration with British Vogue

diversity & inclusion

editorial

Contact

Email:lex@lexshuchan.com

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Shuchan Limited is not authorised by the Solicitors Regulation Authority (‘the SRA’) as a regulated law firm. We can provide non-reserved legal advice to our clients through a non-regulated company. Our services are provided by a qualified solicitor who is regulated by the SRA and who is subject to the SRA’s Standards and Regulations, including its Code of Conduct. We would be happy to discuss the benefits of working with a non-regulated legal practice with you, and further information can also be found in our engagement letter. For our privacy policy, please click here.